The Smollan Story

In 1931, rugby Springbok, Fred Smollan, infused his passion for merchandising into a small sales agency. Today, Smollan employs over 50 000 people in over 450 000 outlets across the world. As a reputable international retail solutions company, Smollan delivers growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, brand activation, information and technology.

Message from our CEO

Our mission as a business is to deliver growth for our clients; to grow their brands in the hearts and minds of consumers, to grow their market share faster than the competitors, to grow their sales. It is critical that as a business and as individuals, we hold growth at the very heart of what we do, and use it as our benchmark of success.

Service Offering 1

Field Sales and Retail Execution

In stock, on shelf, all the time


Service Offering 2


Creatively inspiring brand choice


Service Offering 3

Information and Technology

Measure, manage and optimise


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