In Brief

In 1931, rugby Springbok, Fred Smollan, infused his passion for merchandising into a small sales agency. Today, the Smollan Group employs roughly 34 000 people, has a presence on 5 continents, and is regarded as a pioneer in diversified marketing services. The Group services multiple channels across a broad spectrum of industries with a focus on fieldmarketing, brand activation, market intelligence and technology. The Smollan Group powers brands…

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CEO Message

CEO Message

Being in a metal tube, shooting across the sky at 35 000ft is a great place to be. It’s a space where there aren’t many distractions (yet) and where you can really reflect on what’s going on. In the case of our business, there’s a lot to think about, so I as I sit on this plane on my way to visit our Indian team I’ve been reflecting on the year so far.

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Fieldmarketing

Fieldmarketing

Optimise shelf health. Increase Sales. Grow Market Share
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Brand Activation

Brand Activation

Creative executions that keep your brand's promise
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Market Intelligence

Market Intelligence

Power your decisions with targeted information and consumer insights
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Technology

Technology

Making business faster, more intelligent and more efficient
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