In Brief

In 1931, rugby Springbok, Fred Smollan, infused his passion for merchandising into a small sales agency. Today, the Smollan Group employs roughly 34 000 people, has a presence on 5 continents, and is regarded as a pioneer in diversified marketing services. The Group services multiple channels across a broad spectrum of industries with a focus on fieldmarketing, brand activation, market intelligence and technology. The Smollan Group powers brands…

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CEO Message

CEO Message

Last year I quoted the Australian Iron Man who famously said “conditions are always perfect”. Regardless of what’s going on in the external environment, we must remember that it treats everyone the same: conditions are perfect for everyone to compete.

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Fieldmarketing

Fieldmarketing

Optimise shelf health. Increase Sales. Grow Market Share
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Brand Activation

Brand Activation

Creative executions that keep your brand's promise
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Market Intelligence

Market Intelligence

Power your decisions with targeted information and consumer insights
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Technology

Technology

Making business faster, more intelligent and more efficient
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