About Us

Founded in 1931 by rugby Springbok Fred Smollan, Smollan opened its doors initially as a Regional South African based sales agency.

Today, Smollan is an international retail solutions company that delivers growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, activation, information and technology.

With extensive industry experience, an exceptional human platform and sophisticated systems, Smollan has provided consistent service excellence to retailers and manufacturers for three generations.

We see ourselves as the pivot point where the retailer, brand owner and shopper intercept.

about-us

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