SIMS

SIMS

Name of Client/Product: Anonymous

Name of Project: Efficiency

Name of agency (with location): SIMS (South Africa)

 

SIMS, a wholly owned subsidiary of the Smollan Group, implemented a comprehensive space management system for a leading retailer. In 7 weeks, from brief to roll out, 1 716 store specific planograms were created across 78 stores and 21 fast moving consumer goods categories.

The space management system achieved the following objectives:

  • reduced out of stocks
  • created a strategic merchandising plan
  • increased category sales
  • improved stock turns